So what ever happened to 10th Edition Warhammer 40,000? It's an almost weekly refrain from us, but anecdotal evidence from local gaming clubs, comments on social media and the lack of content on Warhammer Community has opened the door to questions about it's ongoing viability. As we've previously mentioned, we had the big bang of the Leviathan boxed set, then the Starter Sets, but then nothing. The promised Codex have not arrived, the individual units from Leviathan have not been made available, and we've seen not even a hint of any more content or miniatures from other factions apart from a character for the Space Dwarves. Now some may say this need for content is unfair on a company with lots of irons in the fire, but the reality is that this is their core product - the big daddy of their games systems - and to launch it and then abandon it is pure insanity.
It's not like the Community even needs to see much. Have a look at Warhammer The Old World and Cities of $igmar - we have no release date but people are excited. With Warhammer 40,000 at the moment here is no buzz, no anticipation, no momentum.
Anyone who runs any campaign or promotion will tell you the importance of momentum, and how if it stops you have to start from zero all over again. At this point, Games Workshop have absolutely dropped the ball. Imagine this was a Kickstarter - would you call this a successful Kickstarter? No, the product is left floundering. Sure it's holiday time in the UK (or was) but the things GW need to show have already been teased; 1) Codex, 2) preview the Space Marine miniatures, 3) release the Leviathan miniatures individually, 4) tell us what's happening in the universe, 5) start releasing the Tyranid models you previewed. It's not rocket science, it's all stuff that exists but is being held back from consumers!
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Games Workshop, your Community is not enjoying your game. You need to fix that by getting more buy-in from the fans. Get them excited, deliver on your promises, keep the momentum flowing.
It's not like the Community even needs to see much. Have a look at Warhammer The Old World and Cities of $igmar - we have no release date but people are excited. With Warhammer 40,000 at the moment here is no buzz, no anticipation, no momentum.
Anyone who runs any campaign or promotion will tell you the importance of momentum, and how if it stops you have to start from zero all over again. At this point, Games Workshop have absolutely dropped the ball. Imagine this was a Kickstarter - would you call this a successful Kickstarter? No, the product is left floundering. Sure it's holiday time in the UK (or was) but the things GW need to show have already been teased; 1) Codex, 2) preview the Space Marine miniatures, 3) release the Leviathan miniatures individually, 4) tell us what's happening in the universe, 5) start releasing the Tyranid models you previewed. It's not rocket science, it's all stuff that exists but is being held back from consumers!
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Games Workshop, your Community is not enjoying your game. You need to fix that by getting more buy-in from the fans. Get them excited, deliver on your promises, keep the momentum flowing.
It's a pretty rare week that Forge World take the lead with pre-orders, but this week the only minis we're getting are from the resin forges of The Forge. First off is the new Lord of the Rings diorama, Get Off the Road. It's a stunning little set and sure to be popular at the next Golden Demon. What's not entirely clear is the scale of this piece. Is it the same size as the LoTR minis or is it larger? The detail on the diorama would lead us to believe it's larger, but the price tag doesn't have the usually high mark of a larger Forge World piece. All will be revealed, but for now it's safe to say this is a very nice looking model.
Also from Forge World this week is the subtly named Bilerot Vomitflesh, a new big boy for Nurgle in Blood Bowl.
The contribution from Games Workshop this week is in the form of books, with the rather handsome Limited Edition version of Realmslayer: Legend of the Doomseeker and Godsbane in paperback on pre-order this weekend. With the Limited Edition books flying off the shelves it will be interesting to see how this one goes.
It's also a White Dwarf week, with Issue 491 here to line the budgie cage with.
Also from Forge World this week is the subtly named Bilerot Vomitflesh, a new big boy for Nurgle in Blood Bowl.
The contribution from Games Workshop this week is in the form of books, with the rather handsome Limited Edition version of Realmslayer: Legend of the Doomseeker and Godsbane in paperback on pre-order this weekend. With the Limited Edition books flying off the shelves it will be interesting to see how this one goes.
It's also a White Dwarf week, with Issue 491 here to line the budgie cage with.
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