New Exclusive In-Store Forge World Mini - Fugly Or What?

This morning Games Workshop revealed another Forge World model to be available exclusively in Games Workshop/ Warhammer stores - and it's caused a lot of chatter none of it good!
The model seems to be a Primus Madicae for 30K and frankly it's pretty bloody fugly. From the stiff arms and thickly moulded accessories to the medical gown/ apron that seems to be partially under the armour, very little of this model has been seen as positive. In fact if you have a close look at the apron/ smock it's not very well done at all with a thick lumpy surface and edges along the bottom that aren't straight or even.
If this was a conversion that someone did at home, then this would be pretty cool - but this is Forge World SELLING this model and so far no one we know is buying...

None of these in-store exclusives have really hit it out of the park, at first glance we thought it was a Nurgle Champion with various mismatched bits just thrown onto his armour as trophies, alas not. 
So what do you think of it? Maybe you love it and can show us the good bits, or maybe there is a redeeming feature we're not seeing. Let us know!