Hasbro are at it again, coming up with their 2 millionth toy product to milk as much money out of the Marvel Comics franchise as humanly possible.
This time is the Marvel Super Hero Mashers - a modular action figure design with a bit of a lineage.
The thing that's interesting about these is the history of Hasbro and modular action figures - this certainly isn't their first, but there are echoes from the past in these.
Way back at the dawn of time... well the dawn of the 2000s, there was a line of toys called Xevoz.
They didn't last long, but they became a cult phenomenon.
They were the evolution of the Stikfas that Hasbro bought from the small Singaporean company that invented them.
The basic concept was a fully modular action figure.
With this lot, it's your basic Marvel characters, this time in a more modular form. The selection of characters is interesting actually - the Basic collection is Spiderman, Hawkeye, Captain America and Doom.
So - want a look? Here you go...
This time is the Marvel Super Hero Mashers - a modular action figure design with a bit of a lineage.
The thing that's interesting about these is the history of Hasbro and modular action figures - this certainly isn't their first, but there are echoes from the past in these.
Way back at the dawn of time... well the dawn of the 2000s, there was a line of toys called Xevoz.
They didn't last long, but they became a cult phenomenon.
They were the evolution of the Stikfas that Hasbro bought from the small Singaporean company that invented them.
The basic concept was a fully modular action figure.
With this lot, it's your basic Marvel characters, this time in a more modular form. The selection of characters is interesting actually - the Basic collection is Spiderman, Hawkeye, Captain America and Doom.
So - want a look? Here you go...
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